Overview
The Consumer Protection Act, 2019 empowers the Central Consumer Protection Authority (CCPA) to penalise misleading advertisements and false claims. Endorsers and manufacturers can be fined and barred from making such claims.
Key Provisions — Consumer Protection Act, 2019
- CCPA can impose penalties up to ₹10 lakh (₹50 lakh for repeat offences).
- Endorsers of misleading ads can be held liable and barred.
- Covers false claims about quality, quantity, standard, or efficacy.
- CCPA can order discontinuation and corrective advertisements.
What You Can Claim
Penalty against the advertiser
Corrective advertisement order
Compensation for misled consumers
Ban on the false claim
How We Solve It
1
Capture the Ad
We document the misleading claim and your loss.
2
Complaint to CCPA
We lodge a complaint with the CCPA / Consumer Commission.
3
Pursue Action
We follow up for penalty and corrective orders.
4
Claim Compensation
We seek compensation where you suffered loss.
Typical timeline: Resolution typically 3–12 months.
Frequently Asked Questions
Who can be penalised for a misleading ad?
The manufacturer, advertiser, and even the celebrity endorser can be held liable.
What is the penalty for misleading advertisements?
Up to ₹10 lakh, and ₹50 lakh for repeat offences, plus a possible endorsement ban.